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What I did

The Ask

Find a brand local to Eugene, Oregon and create an original campaign.

Current Brand Status

The current Shoe Goo brand is not as well known as its competition, making it hard for them to expand their clientele past those who already use the product. The “look” of the product is unique, but it is not utilized how it could be when it comes to bringing attention to the brand.

The Solution

GET trendy, young skateboarders

TO invest in a cheap, reliable product for shoe repair

BY increasing it’s popularity among the skateboarding community

The Brand Statement

Shoe Goo is in the business of shoe repair adhesives to help skateboarders repair their shoes from grip tape induced wear-and-tear. No more apprehension while skating. No more monthly shoe purchases. Repair your favorite pair, anywhere with Shoe Goo.

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What I did

The Ask

Current Brand Status

The Solution

The Brand Statement

RE-BUILD-A-BEAR

GREEN EUGENE MAGAZINE