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Google Docs
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Photoshop, Illustrator, Canva, AI Images
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E-mail, iMessage, In-person meetings
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Photoshop, Illustrator
What I Did
The Ask
Create a campaign for a brand that was once prosperous but is no longer.
The Manifesto
Think back to a time when you forgot something. No, not the time you almost burnt the house down because you left the oven on. No, not that other time you left the car running at a pitstop and were stranded in the middle of nowhere. Not even that time you tried giving your Nintendo 3DS a bath in the sink. Think further back, a time when there was only one thing that you were worried about. Check your closet. Or under your bed. Maybe it's hiding in a chest somewhere in the attic. Maybe the dog already got to it, or worse, it was ripped up by that annoying kid next door. I’m sure you’re starting to remember now; it’s Teddy from all those years ago. Now that you’ve remembered him, it’s not too late to bring him back. Maybe you’ll save him for yourself, or as a gift to pass down to your kids. No matter the reason, you can still save Teddy!
The Reply
Re-Build-A-Bear is an extension to Build-A-Bear Workshop. Customers bring in their old, beat-up stuffed animals to get repaired and refreshed by Build-A-Bear staff.
Partners: Cody Pham (Strategist/Writer/Art Director) and Maddie Dunlap (Art Director/Writer/Strategist).